This logo is designed by Lester Beall who was best known for being one of the leading figures in modernist graphic design in the United States. We can see an image of a house and three leading lines pointing towards the simplistic image of an apartment. Lester Beall chose to use illustrative arrows in order to draw the viewer's attention to the general message. He also chose to use primary colors such as blue and red because it is better to keep the colors simple and not overcomplicate it and hence the it is more likely to be permanent on the viewer's minds. The message Beall's logo is conveying is simple: the Rural Electrification Administration will bring a bright future to the American Youth.
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