This logo is by Herbert Lubalin who was best known for his outstanding skills in innovative advertising. This logo is very extraordinary as it conveys the message through an image of a man's beard. Lubalin successfully manages to combine the writing and the image. Furthermore, the black and white contrast helps to confine the audience's attention. Although, the use of high contrast is an attention grabber, caution should be used as high contrast may also cause eye-strain for some. Although combining the shape of a beard and the text is a creative and is successful at grabbing the viewer's eye, it is not easily readable.
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